Case Study: Sam's Club drives over 2 million impressions with NeoReach

How NeoReach helped promote brand awareness and capitalize on Sam's Club's limited time offer

Sam’s Club worked with NeoReach to promote gift card sales in-store and online while raising awareness of deals and savings during a limited-time offer. The campaign focused on driving brand awareness and encouraging purchases and repurchases of gift cards over the holiday season.

NeoReach activated 15 creators across Instagram and TikTok in family, crafting, home, lifestyle, and gaming niches, with content split between in-store and online purchases. The campaign generated 2.5M total impressions, 15.1K total engagements, and $202,736 in influencer media value, and NeoReach reported a 2.02x ROI.

Sam's Club