Case Study: NVIDIA achieves 3.3M impressions with NeoReach influencer campaign

How NeoReach helped NVIDIA activate influencers for a back-to-school campaign

NVIDIA worked with NeoReach to promote its GeForce RTX 30 Series Laptops for a back-to-school campaign aimed at reaching STEM students. The goal was to show how the laptops could support science, engineering, and computer science work for incoming college freshmen and other younger tech-focused audiences.

NeoReach ran the campaign with creators on TikTok and one sponsored YouTube video, using “Build Something Awesome” and “Benefits of the Laptop” prompts to keep the content authentic and upbeat. The campaign generated 3.3M total impressions, 46.7K total engagements, 5.7K link in bio clicks, and $266,330 in influencer media value.

NVIDIA