Case Study: Byrna increases awareness of non-lethal personal protection devices with NeoReach

How NeoReach helped Byrna increase awareness of their non-lethal personal protection devices

Byrna, a Massachusetts-based manufacturer and distributor of non-lethal weapons, wanted to increase awareness of its non-lethal personal protection and security devices, including the Byrna SD and Bad Guy Repellent. Byrna worked with NeoReach to support that brand awareness goal.

NeoReach built an Instagram influencer campaign, selecting creators in niches such as real estate, travel, seniors, and solo activities. The program activated 10 creators and generated 26 total content placements, 331K total impressions, and 22K total engagements, with the campaign expanding by two additional creators and six additional posts in a later quarter.

Byrna