Case Study: Blue Apron achieves 1.9x ROI and 2,150+ new paying customers with NeoReach

How NeoReach helped Blue Apron drive scaled awareness to over 1.5M by activating the perfect cast of influencers

Blue Apron, the U.S. ingredient-and-recipe meal kit service, engaged NeoReach to drive scaled awareness, brand lift, and performance-driven customer acquisition among a younger audience. NeoReach designed an influencer marketing campaign that leveraged vloggers, foodie Instagrammers, YouTubers and Twitch creators to showcase Blue Apron meals and distribute coupon codes to encourage sign-ups.

NeoReach activated 92 influencers and produced 200+ pieces of creator content across YouTube, Instagram, Twitter, Facebook and Twitch, sending meal boxes and unique promo codes with Bit.ly links to track performance. The campaign delivered 7.4M+ impressions, 42K clicks, 2,150+ new paying customers, a 1.9x ROI and 98.6% positive reception, with Twitch creators (Serious Gaming) driving the strongest conversions — demonstrating NeoReach’s ability to generate measurable acquisition and viral content at scale.

Blue Apron