Case Study: IMC Toys achieves 2.5M+ impressions and 1.6X ROI with NeoReach

How NeoReach achieved over 2.5 Million impressions for IMC Toys with its targeted influencer campaign

IMC Toys, a well-established toy company behind popular lines like VIP Pets and Cry Babies Magic Tears Paci House, needed to drive brand awareness and product visibility for two new collections—while navigating the creative constraints of the COVID-19 quarantine. They partnered with NeoReach to execute an influencer marketing campaign and creator-driven content strategy across platforms.

NeoReach activated family-focused influencers (parents with daughters ages 4–9) and amplified organic creator content on YouTube, Instagram, TikTok and Pinterest, doubling the expected content output. The campaign delivered 2.5M+ impressions, 62.8K engagements, a 1.6X ROI and $140K EMV, demonstrating NeoReach’s ability to meet IMC Toys’ awareness and performance goals.

IMC Toys