Case Study: Moose Toys achieves 40M+ impressions and $1.4M+ earned media value with NeoReach

How Moose Toys launched four products in two weeks with NeoReach

Moose Toys, an Australian toy design and distribution company, needed to launch four new products quickly while dominating the toy-review and youth-influencer space for the season. Faced with a tight two‑week timeline and the logistical challenge of activating and shipping product to a large roster of creators, Moose Toys engaged NeoReach for influencer marketing campaign management and fulfillment.

NeoReach ran four coordinated Instagram and YouTube campaigns—activating 103 creators and handling product shipping, teaser/reveal timing, and content strategy—to drive awareness and endorsements. The effort generated 195+ pieces of content, 40M+ impressions, over half a million engagements, and $1.4M+ in earned media value, reached the core 4–9 year‑old family audience, and delivered strong ROI for Moose Toys.

Moose Toys