Case Study: H&R Block achieves 6K+ engagements and a 3:1 ROI to boost sales with NeoReach

How H&R Block Increased Sales by Generating Awareness of Their New Tax Pro Go Review With Over 6k Engagements Before the 2018 Tax Season Ended

H&R Block, the international tax‑preparation company, created a new add‑on service called Tax Pro Go Review to help customers who ran into problems when filing online. To drive awareness quickly and cost‑effectively (avoiding expensive traditional channels and the younger audiences of top social stars), H&R Block hired NeoReach to build a targeted campaign that would reach the right taxpayers.

NeoReach executed an influencer and content marketing program using 36 personal‑finance creators who produced one blog post and two sponsored social posts each (about 30 blogs total), tagging H&R Block and using #TaxesWon. The campaign delivered 4M+ impressions, 6K+ engagements before the 2018 season ended, a 17.5% engagement rate, $58K influencer media value and a 3:1 ROI, reaching a highly relevant audience (about 70% ages 30–49 and 94% married), which drove measurable awareness and increased sales for H&R Block’s Tax Pro Go Review.

H&R Block