Case Study: FanDuel achieves 5:1 ROI with NeoReach

How Fanduel Achieved a 5:1 ROI with Neoreach

FanDuel, the #1 daily fantasy sports platform, entered Q4 2015 with massive growth capital but faced fierce competition from DraftKings, saturated traditional channels (TV, billboards, display) and declining ROI. To find a more personal, scalable channel that could convert at scale, FanDuel turned to NeoReach and its influencer-marketing platform.

Using NeoReach’s Search, Manage and Track tools, FanDuel recruited targeted creators (e.g., Jimmy Tatro), automated campaign workflow, and measured real-time performance. The NeoReach program delivered 115 influencer posts, 38M organic impressions, a reported 8:1 ROI (vs. LTV), and ran a seven-figure program managed by two FanDuel staff — at roughly 10x lower cost than prior MCNs — helping FanDuel finish the year with $1.8B in revenue and a competitive lead over DraftKings.

FanDuel