Case Study: Casper drives conversions and brand awareness with NeoReach

How Casper Create targeted consumer exposure on YouTube as the Internet’s favorite mattress

Casper, the direct-to-consumer “sleep company” and mattress brand, was looking to boost awareness and conversions among younger shoppers as competition in the mattress market increased. Casper needed help reaching audiences who were less likely to buy mattresses online and convincing them that its website-based model, free trial, and easy returns made purchase risk low.

NeoReach developed an influencer marketing campaign for Casper, partnering with seven YouTube creators and targeting tech- and engineering-oriented audiences with sponsored videos, discount codes, and product demos. NeoReach’s campaign drove a 17.2M reach, 6% engagement rate, 2:1 ROI on direct sales, and 189 conversions in two weeks, while generating 2,700 total campaign impressions and 1,700+ items added to cart.

Casper