Case Study: FIFA achieves 10M global reach and boosts international excitement for Doha with NeoReach

FIFA World Cup 2022 located in Qatar scored major goals at a reach of over 10M with the help of NeoReach

FIFA enlisted NeoReach to combat growing skepticism about Doha as the 2022 World Cup host and to generate international enthusiasm for the city’s stadiums, fan zones, and cultural experiences. NeoReach delivered an influencer marketing/creator content campaign to showcase Doha firsthand and reassure global soccer fans.

NeoReach flew 17 influencers from five countries to Doha for a week of cultural immersion—staying in hotels, touring stadiums, attending matches and excursions—and produced sponsored content on YouTube and Instagram. The NeoReach campaign drove measurable impact: 10M total reach, 1.4M influencer video views, and 127K total engagements, successfully amplifying positive sentiment about Doha as a World Cup host.

FIFA