NeoReach
31 Case Studies
Case Study: DraftKings gains 30K+ TikTok followers and 34M+ hashtag views with NeoReach
A NeoReach Case Study
DraftKings amassed over 8M views on TikTok with NeoReach's influencer strategy
DraftKings turned to NeoReach to crack TikTok and grow its brand presence during the NFL season. Facing a crowded media landscape and state-by-state regulatory limits on sports betting marketing, DraftKings needed to boost awareness, increase followers, and build a sustainable influencer base; NeoReach delivered an influencer marketing/TikTok creator partnership program (strategy, influencer activation, choreography and music licensing) to meet those goals.
NeoReach activated 50 unique TikTok creators with an original licensed song and the #MakeItReign/#TouchdownDance creative concept, delivering a 66M+ platform reach and 34.3M combined hashtag views (10.8M #MakeItReign; 23.5M #DraftKings). The campaign generated 8.1M+ TikTok video views, 400+ pieces of organic fan content, a $459K influencer media value, a 1.83x ROI, and grew DraftKings’ TikTok following by more than 30,000 — all driven by NeoReach’s influencer strategy and execution.
Open case study document...