Case Study: Cake achieves 1.2M YouTube impressions and 14K+ downloads with NeoReach

Cake language learning app accomplished a reach of 1.2 Million with the help of NeoReach

Cake is a free mobile app that teaches English to non‑English speakers and wanted to grow awareness and downloads in Portuguese‑speaking South America, especially Brazil. NeoReach was engaged to run a YouTube influencer marketing campaign and used its software and influencer outreach to identify creators who could showcase both the educational and fun sides of the app.

NeoReach recruited five targeted YouTube influencers, provided personalized download links, and let creators produce authentic educational and entertaining content; the campaign drove roughly 1.2 million YouTube impressions and more than 14,000 app downloads, with audiences 54% aged 17–24, 67% Portuguese‑speaking and 41% located in São Paulo. NeoReach’s approach over‑performed projections and delivered measurable reach and engagement for Cake.

Cake