Case Study: Afterpay achieves multi-platform creator reach with NeoReach

Afterpay drives 282.4K reach with NeoReach

Afterpay, a buy-now-pay-later brand, partnered with NeoReach to launch a multi-platform creator program targeting a tech audience on TikTok and Instagram. The challenge was to effectively engage this specific demographic through authentic content.

NeoReach implemented a managed influencer marketing campaign, casting two creators whose audiences aligned with Afterpay's target market. The solution included bespoke creator strategy, activation, and native content production for both platforms. The campaign delivered significant results, including 282.4K in reach and 29K views, with all performance tracked live on NeoReach's real-time dashboard.

Afterpay