Case Study: Moose Toys achieves 100M+ TikTok views and 4.45x ROI with NeoReach

Achieving viral TikTok trending content with NeoReach's strategies and execution

Moose Toys, facing a major industry downturn and the limits of traditional commercials and narrow social strategies, engaged NeoReach to expand their social presence and spearhead the TikTok launch of their new toy, OhMyGif.

NeoReach developed a unified campaign—creating a licensed original song and choreography, building the OhMyGif TikTok page and landing page, curating and activating 52 influencers (23K–28M followers), and handling creative, shipments and data collection—which drove 100.3M views of the #ohmygif hashtag, 24M+ paid views and 75M+ organic-originated views, 7K+ videos using the original song, 270K+ bonus cross-channel views, $1.78M earned media value and a 4.45x ROI.

Moose Toys