Case Study: GPT Industries Achieves an Easier-to-Update Multilingual Website with Neon Rain Interactive

GPT Industries simplifies multilingual site management with Neon Rain Interactive

GPT Industries, a world-leading manufacturer of oil and gas pipeline sealing products, faced a challenge with their outdated Drupal website. The site was difficult for their internal team to update and struggled to serve their diverse, multilingual international audience, which caused delays in new content production. They partnered with the vendor Neon Rain Interactive for a website redesign and migration.

Neon Rain Interactive migrated the site to WordPress for easier content management and implemented a unique persona-based navigation system. The solution included siloed content for different user roles, integrated Google Translate, and backend improvements that streamlined content assignment. Key sales features like region-based product hiding and Salesforce integration were also added. The result was a more user-friendly site that allowed the GPT team to efficiently meet content demands, with leadership reported as extremely happy with the new look and feel.

GPT Industries