Case Study: Dun-Rite Home Improvements boosts conversions and sales with Neon Rain Interactive

Dun-Rite Home Improvements boosts traffic 32% in 90 days with Neon Rain Interactive

Dun-Rite Home Improvements, a family-owned home improvement company, came to Neon Rain Interactive seeking minor website updates and support. The challenge, identified during Neon Rain's discovery process, was that the company needed a full web redesign to better capture the high volume of traffic they were already driving to their site through their radio ads and sales efforts.

Neon Rain implemented a solution that included installing heat map tracking to understand user behavior and then creating a modernized, mobile-friendly WordPress website focused on conversion best practices. The new site immediately saw a dramatic increase in conversions, with a 32% lift in traffic within the first 90 days. Dun-Rite's sales have continued to surpass targets year over year.

Dun-Rite Home Improvements