Neon One
50 Case Studies
A Neon One Case Study
Chicago Repertory Ballet, founded in 2012, had tracked five years of donor and event information across Excel, Constant Contact, and Eventbrite, leaving data scattered and inconsistently formatted (e.g., date and address fields). To gain better donor insights and more robust event and donation tracking, they moved off spreadsheets to Neon One’s Neon CRM.
Using Neon CRM and Neon One’s self‑import guides, CRB parsed and imported data into a single database, migrating donations, email lists, their payment gateway and HeroForms, and events in a staged process. The consolidation of five years of records enabled richer top‑donor profiles, automated emails, constituent segmentation, campaign thermometers and grant tracking, streamlining operations and improving fundraising and event visibility.