Case Study: Wyoming Equality achieves major revenue, donations & membership growth with Neon One's Neon CRM

How Wyoming Equality Grew Their Revenue, Donations, & Memberships with Neon CRM

Wyoming Equality, a Cheyenne-based nonprofit, faced data fragmentation and administrative burden after relying on Excel and sought to save time and costs, better engage supporters, consolidate data, and support organizational growth. They selected Neon One and adopted Neon CRM as their first database to replace spreadsheets and centralize constituent management.

Neon One implemented Neon CRM to handle membership, events, fundraising (including peer-to-peer), and bulk mail with automated event confirmations, streamlining operations. In one year with Neon CRM Wyoming Equality saw a 300% increase in recurring donations, an 87% increase in total income, and saved over $3,045 per year (net $3K+ including the cost of Neon CRM), while freeing staff to focus on community growth.

Wyoming Equality

John King

Board Chair