Case Study: California Teacher Development Collaborative achieves 26% membership growth with Neon One (Neon Websites + Neon CRM)

How the California Teacher Development Collaborative Used Their Website to Increase Membership by 26%

The California Teacher Development Collaborative (CATDC) is a nonprofit that supports educators and school administrators through professional development and membership-based programming. Facing a fragile, custom website and database that required ongoing IT support—especially as COVID-19 forced a shift to virtual offerings—CATDC needed an easier way to manage memberships and onboard new schools. They turned to Neon One, implementing Neon Websites and Neon CRM to replace their custom systems.

Neon One integrated Neon Websites with Neon CRM to automate membership purchases, renewals, and directory updates, and gave CATDC a user-friendly page builder and quick reporting tools the small team could manage themselves. As a result, CATDC achieved a 26% increase in memberships in the first two years with Neon One, a 7% increase during COVID-19, and a 100% accurate membership directory, while reaching member schools beyond their former geographic limits.

California Teacher Development Collaborative

Tracy Gallagher

Director of Communications, Marketing, and Membership