Case Study: Lawrence Humane Society achieves 34% increase in new donors with Neon One

How Lawrence Humane Increased New Donors by 34%

Lawrence Humane Society, a shelter serving 3,800+ animals per year, faced fragmented donor data and time-consuming double entry across three separate systems, limiting staff capacity for fundraising and outreach. To address this, they partnered with Neon One and implemented Neon CRM donor management tools along with Neon One’s data analysis, import, configuration, and training services.

Neon One consolidated 18,000 records into Neon CRM, eliminated duplicate data entry, and unified event logistics, marketing, and database administration in one system. As a result, Lawrence Humane saved 10+ staff hours per week, increased new donors by 34%, and grew total donations by 25%, enabling the team to expand proactive fundraising and development efforts.

Lawrence Humane Society

Meghan Scheibe

Director of Development & Marketing