Case Study: Great Old Broads for Wilderness achieves a 20% increase in major gift prospects with Neon One (Neon CRM + Windfall Data)

How Great Old Broads Used Neon CRM + Windfall Data to Increase Major Gift Prospects By 20%

Great Old Broads is a national grassroots organization that mobilizes women to protect wilderness. Midway through a $2.1M comprehensive campaign, they found their prior wealth screening data was limited and needed deeper donor intelligence. To address this, they used Neon One’s Neon CRM together with the Windfall Data integration to better understand members’ net worth and conservation interests.

Neon One delivered a solution by integrating Windfall Data into Neon CRM, enabling net-worth screening, granular segmentation, and touchpoint workflows for targeted outreach. Using this combined data, Great Old Broads increased major gift prospects by 20% and identified over 150 “hidden gem” contacts—members with high capacity but historically low gifts—leading to more effective asks and upgraded memberships.

Great Old Broads

Kaye Berman

Development Director