Case Study: CHOC Children’s Foundation raises $2.7M and grows fundraising 17% with Neon One (Neon Fundraise)

How CHOC Walk Raised $2.7M

CHOC Children’s Foundation needed to boost fundraising and simplify supporter registration and training for its annual CHOC Walk. To increase individual fundraising and better engage participants with incentives like commemorative pins, they partnered with Neon One and adopted the Neon Fundraise platform to streamline registration and improve outreach.

Using Neon One’s Neon Fundraise, CHOC implemented autoresponder email templates, coaching milestone emails, multi-registration for families, gamification features and a custom-branded mobile app—saving staff hours and making registration easier. The results included $2.7M raised in 2018, a 17% year-over-year fundraising increase (+$500K) and an 8% rise in individual fundraising, gains CHOC credits to Neon One’s platform and support.

CHOC Children’s Foundation

Ashely Loera

Senior Associate Director of Special Events