Case Study: Canvasback Missions achieves 58% annual donor retention and stronger donor relationships with Neon One

How Canvasback Missions Turned Their Decades of Data into Better Donor Relationships

Canvasback Missions, a nonprofit founded in 1961 that delivers medical teams and health education across Micronesia, struggled to tap into and preserve decades of donor and volunteer data. They selected Neon One’s Neon CRM to migrate 35+ years of records and provide cloud-based database management, reporting, individual user access, and easier donor relationship tracking.

Neon One assigned a migration consultant and implemented Neon CRM’s campaign management, MailChimp integration, prospect tracking, and reporting tools, successfully retaining and migrating legacy data and enabling a small, part-time staff to coordinate communications. The outcome included clearer campaign analytics, a 58% annual donor retention rate, and operational support for 5 teams, 78 team members, 3 mission sites, 2,241 patient examinations, 254 surgeries, and 1,131 dental procedures in the first year.

Canvasback Missions

Linda Sue Martin

Technology Director