Case Study: Mercury Walch achieves a modern, approachable brand and website with Neon Jungle

Mercury Walch refreshes brand for its third decade with Neon Jungle

Mercury Walch, a top Tasmanian printing company, approached Neon Jungle for a brand refresh to mark their 20th anniversary. Their challenge was to modernize their brand to break perceptions of being impersonal and to better highlight their strengths in relationship-building, experience, and a new core focus on sustainability.

Neon Jungle developed a modern brand identity that retained the historical MW lockup, using a typeface and color scheme to convey reliability, friendliness, and a tech-forward, sustainable mindset. Following the rebrand, Neon Jungle built Mercury Walch a new website featuring large photography and custom service icons that extended to warehouse signage, creating a cohesive and striking brand presence ready for the future.

Mercury Walch