Case Study: Brookfield Residential sells out Easton Park Phase 1 with Neon Ambition

Brookfield Residential sells out Phase 1 of 176 homes with Neon Ambition

Brookfield Residential, a major North American home builder, sought an experienced media partner to manage the details of launching a new master-planned community targeting millennials. The challenge for vendor Neon Ambition was to convince a skeptical audience that the Easton Park community was the ideal place to live despite its unknown location and fierce competition from other developments.

Neon Ambition implemented a paid media strategy focused on social media, identifying Facebook as the ideal channel. They optimized ads for peak performance to achieve a very low cost per lead and supported a multi-touch follow-up process. The digital campaign generated 510 RSVPs and drove over 1,000 people to the grand opening event, resulting in a complete sellout of the community's first phase of 176 homes.

Brookfield Residential