Case Study: Brookfield Residential launches Kissing Tree early with Neon Ambition

Brookfield Residential drives 6,200 leads in 7 months with Neon Ambition

Brookfield Residential, a major North American home builder, faced the challenge of launching a groundbreaking 55+ active adult community called Kissing Tree in an unfamiliar market. They needed to generate buyer leads sight-unseen for an unbuilt development while also educating the market on this new concept, all within a highly competitive housing landscape. They hired vendor Neon Ambition to manage their paid media services to achieve this.

Neon Ambition implemented a multi-level digital media strategy using Adwords and Facebook marketing. Through innovative targeting and continuous optimization, they drove significant traffic and engagement. The campaign generated over 6,200 digital leads, resulting in a highly attended soft opening and causing Brookfield to break ground early. The grand opening attracted over 1,200 prospects and led to more than 150 homesite reservations, far exceeding corporate goals.

Brookfield Residential