Case Study: Fowler Dental achieves predictable patient acquisition with Neolytix

Fowler Dental achieves $20–25 cost per lead with Neolytix

Fowler Dental, a dental practice in Mississauga, faced the challenge of generating a predictable return on its marketing spend. With no website, SEO foundation, or Google Ads experience, its spending was a black box that failed to distinguish between its two very different service lines: high-consideration Invisalign and urgent emergency dentistry. The practice needed a measurable patient acquisition system with clear service-line ROI from vendor Neolytix.

Neolytix implemented a multi-channel strategy that created separate acquisition motions for each service. The solution achieved a sustained cost per lead of $20–25 and a 3–4X marketing ROI. Results included #1 Google rankings for key terms, 120–140 monthly Google My Business actions, and 6–7 Invisalign plus 10–15 emergency leads per month. Neolytix also systematically reduced paid spend as organic traffic grew, preventing budget escalation.

Fowler Dental