Case Study: Texaco boosts customer visits and loyalty with NeoDay

Texaco boosts visit frequency 18% with NeoDay

texaco, a leading fuel and retail company, faced the challenge of increasing customer visit frequency and reinforcing loyalty to their Texaco Stars program. They partnered with vendor NeoDay to implement an SDK-based loyalty integration that would automate their promotional efforts.

NeoDay's solution automated the distribution of digital vouchers and seamlessly connected the campaign to an eCommerce system for order fulfillment. The results for texaco were highly successful, including an 18% increase in visit frequency, an 80% rate of active users, and a 35% redemption rate, significantly boosting customer engagement.

Texaco