Case Study: Tesco boosts Clubcard app downloads with NeoDay’s hybrid digital scratch-card campaign

Tesco drives 100,000 app downloads in 3 months with NeoDay

Tesco Central Europe faced the challenge of migrating its Clubcard loyalty program members in Hungary, Czechia, and Slovakia from using a physical plastic card to a digital app, while also aiming to increase app downloads and in-store sales. To address this, they partnered with the vendor NeoDay.

NeoDay implemented a hybrid digital scratch-card campaign that provided shoppers with a physical card containing a QR code to unlock a digital game in the app, offering instant rewards. This solution generated over 2 million scratch-card plays and more than 100,000 new app downloads within three months, leading to an 800% conversion rate on the gamified mechanic. The campaign's success was recognized with two International Loyalty Awards in 2025. NeoDay's platform enabled the seamless execution and real-time tracking of this initiative across multiple countries.

Tesco