Case Study: Pathé Cinemas boosts loyalty and visit frequency with NeoDay's loyalty solution

Pathé Cinemas boosts visit frequency 18% with NeoDay

Pathé Cinemas, a cinema chain, faced the challenge of building customer loyalty and driving more frequent visits amidst competition from streaming services. Their customers typically visited only once or twice a year, choosing theaters based on convenience rather than brand preference. To address this, they partnered with vendor NeoDay and its loyalty solution to power their Pathé All Stars program.

NeoDay implemented a solution featuring personalized offers, gamified experiences like Shake & Win, and an app activation campaign. This strategy resulted in over 300,000 new members, an 18% increase in visit frequency, and 98% of members recommending the program to friends. The solution successfully boosted customer engagement, app usage, and in-theatre spending.

Pathé Cinemas