NeoDay
11 Case Studies
Case Study: La Place boosts guest engagement and revenue with NeoDay
A NeoDay Case Study
La Place lifts visit frequency by 52% with NeoDay
La Place, a Dutch QSR icon, faced the challenge of relying on generic discounts that failed to personally reward loyal guests or encourage visits across different dayparts. Their marketing team also had no fast way to launch campaigns without IT support. To address this, they partnered with NeoDay and its Loyalty Growth Engine.
NeoDay's solution empowered La Place to personalize digital offers based on real guest behavior and launch new campaigns within days. The results were significant, with the addition of approximately 2,110 new members monthly and the launch of over 20 campaigns in the first year. One specific NeoDay-powered campaign reactivated 11,140 lapsed members, lifted visit frequency by 52%, increased spend per head by 20%, and drove a 219% increase in revenue.
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