Case Study: Heineken increases retail sales and bar visits with NeoDay Biertegoed

Heineken boosts sales 15% with NeoDay’s Biertegoed loyalty program

Heineken, a leading beer brand in the Netherlands, faced the challenge of increasing its retail sales while simultaneously driving more foot traffic to bars, all without direct control over bar spaces. To build a stronger consumer connection and gather valuable data, they partnered with vendor NeoDay to implement the Heineken Biertegoed loyalty solution.

NeoDay developed a digital app where customers earn beer credits from retail purchases to redeem at bars. This solution successfully boosted retail sales and increased bar traffic, serving over 2 million beers through credits and growing the program to more than 400,000 users. The real-time data insights provided by NeoDay's platform also enabled Heineken to optimize its marketing strategies and strengthen customer engagement.

Heineken