Case Study: FrieslandCampina boosts consumer engagement with NeoDay

FrieslandCampina boosts sales 23% per customer with NeoDay

FrieslandCampina, a Dutch multinational dairy leader, faced the challenge of differentiating its 13 brands from private label competitors but was limited by a lack of deep, actionable consumer data. To strengthen brand value, they partnered with vendor NeoDay to implement the Eurosparen loyalty program as a scalable solution for gathering insights.

NeoDay's solution integrated consumer data across all brands using unique on-pack codes, enabling FrieslandCampina to personalize loyalty initiatives like cashback offers and digital savercards. This data-driven approach resulted in a 23% sales uplift per customer, significantly improved consumer engagement and retention, and strengthened overall brand value for FrieslandCampina.

FrieslandCampina