Case Study: Pathé Cinemas boosts visits and loyalty with NeoDay

Pathé Cinemas - Customer Case Study

Paté Cinemas, a cinema chain, faced the challenge of building brand loyalty and driving more frequent visits amidst intense competition from streaming services. Their customers visited infrequently, typically just once or twice a year, and chose a cinema based on convenience rather than any particular brand preference. To enhance engagement and retention, they partnered with vendor NeoDay to power their Pathé All Stars loyalty program.

NeoDay's solution implemented personalized offers and gamified experiences like Shake & Win and Spin the Wheel to reward purchases. This approach successfully boosted app engagement and integrated digital touchpoints with the in-theatre experience. The results for Pathé Cinemas were significant, including over 300,000 new members, an 18% increase in visit frequency, and 98% of members recommending them to friends.

Pathé Cinemas