Case Study: Texaco boosts loyalty and visit frequency with NeoDay

Texaco - Customer Case Study

Texaco, a leading fuel and retail company, faced the challenge of increasing customer visit frequency and reinforcing loyalty within their Texaco Stars program. They needed a simple, automated system to manage a promotional campaign involving digital vouchers and product delivery. To address this, they turned to vendor NeoDay for an SDK-based loyalty integration.

NeoDay implemented a solution that automated the entire process, from distributing digital vouchers earned at the pump or in the shop to processing orders for JBL products through an integrated eCommerce system. This hassle-free approach resulted in significant measurable impacts: an 18% increase in visit frequency, an 80% active user participation rate, and a 35% voucher redemption rate, successfully driving customer engagement for Texaco.

Texaco