Case Study: Tesco boosts app downloads and in-store spending with NeoDay

Tesco - Customer Case Study

Tesco, a leading multinational retailer, faced the challenge of moving its Clubcard loyalty program members from physical plastic cards to a digital app. Their goals were to increase app downloads, boost in-store customer spending, and build stronger brand loyalty. To address this, they partnered with the vendor NeoDay and utilized its gamified loyalty technology.

NeoDay implemented a digital scratch card campaign where customers scanned QR codes from physical cards to access and play for rewards within the app. This solution provided a seamless transition from in-store to digital engagement. The campaign was highly successful, driving over 2 million scratch card plays and significantly boosting app downloads for Tesco, resulting in an increased ROI within just three months.

Tesco