Case Study: FrieslandCampina achieves 23% sales uplift per consumer with NeoDay loyalty insights

Maximizing consumer insights for FrieslandCampina

FrieslandCampina, a Dutch multinational dairy leader, faced the challenge of differentiating its diverse portfolio of brands from private label competitors. With limited consumer data available, they needed deeper, actionable insights to add brand value. They partnered with vendor NeoDay to address this challenge using a loyalty program solution.

Using NeoDay's support, FrieslandCampina implemented the Eurosparen program, which integrated consumer data across its brands using unique on-pack codes. This data-driven approach enabled personalized loyalty initiatives like cashback offers and digital savercards. The solution from NeoDay led to a significant 23% sales uplift per consumer and strengthened overall customer engagement and brand value.

FrieslandCampina