Case Study: Pitney Bowes achieves 360-degree customer insight and next‑gen Master Data Management with Neo4j

Next-Gen Master Data Management Comes to Marketing at Pitney-Bowes

Pitney‑Bowes, a longtime leader in direct and digital marketing, needed a next‑generation Master Data Management (MDM) platform to deliver a true 360° view of customers for omni‑channel marketing. The company faced fragmented, heterogeneous data across billing, CRM, sales, mobile and social sources, inconsistent customer definitions, and varying data timeliness—making semantic integration, scalability and rapid insight delivery major challenges.

Pitney‑Bowes built its MDM around the Neo4j graph database for its maturity, scalability, Java/Spring compatibility and fast learning curve. The result is a high‑speed, scalable platform that produces meaningful data integration and a single view of customers, enabling faster development, better lead scoring and marketing insights while remaining cost‑effective, flexible and easy to adopt.

Pitney Bowes

Navin Sharma

VP, Pitney Bowes