Case Study: Hästens Sängar AB achieves a 360-degree customer view and global ecommerce expansion with Neo4j

Neo4j Enables Hästens to Create 360-Degree View of Customers & Drive Ecommerce Worldwide

Hästens, a 165+ year-old Swedish maker of hand-crafted beds sold in ~275 outlets across 40 countries, needed to unify fragmented global data and achieve a full 360-degree view of customers to scale ecommerce. Their operations included hundreds of thousands of product combinations and disparate systems (SAP, Salesforce and other silos), so they engaged NetConsult to integrate data and enable faster, targeted worldwide sales and service.

NetConsult implemented a master-data approach using Neo4j’s graph database to capture relationship‑intense information, enabling fast queries and flexible feature delivery. The result: automated catalog fulfillment (cutting delivery from ~4 weeks to 2–3 days), targeted omni-channel marketing, a global pricing engine and a SAP‑integrated bed configurator, plus integrated partner sites and a unified ecommerce rollout—delivering faster launches, improved service and stronger worldwide ecommerce capability.

Hästens Sängar AB

Kent Lovestjärna

Digital Media Manager