Case Study: Qualia achieves cross-device identity tracking and greater ROI with Neo4j

Identity Graph Analysis at Scale Provides Qualia Customers with greater ROI

Qualia provides cross-device consumer identity and audience insights to advertisers, combining geolocation and behavioral data to build profiles for targeted marketing. Their original product was optimized for single-device tracking and struggled to associate changing device and cookie signals with the same user, limiting their ability to deliver accurate cross-device audiences and strong ROI for customers.

Qualia added Neo4j to their technology stack to build a scalable identity graph, integrating Neo4j with Hadoop, Spark, BigQuery, MongoDB and other tools to ingest and process signals. The graph-powered solution (about 1.2 TB with ~3 billion nodes and ~9 billion relationships) enables fast queries across billions of data points, allowing Qualia to track consumers across devices and substantially increase ad sales, conversions and customer ROI.

Qualia

Niels Meersschaert

Chief Technology Officer