Neo4j
166 Case Studies
A Neo4j Case Study
Comcast’s Digital Home team, led by Mark Hashimoto, needed a persistent, intuitive way to model a smart‑home ecosystem—people, rooms, IoT devices and services—to personalize products like XFINITY Home and high‑speed Internet. After surveying graph technologies, Comcast prioritized a solution that could model complex relationships flexibly while offering commercial support for production reliability.
They chose Neo4j’s graph database for its schemaless, relationship‑centric model and vendor support. That flexibility let Comcast attach new data types to existing profiles and iterate quickly, accelerating feature delivery—examples include enabling fans to buy concert tickets via the X1 Voice Remote. The result was noticeably faster innovation and a roadmap toward using graph technology as a data fabric across business units, with plans to focus on multi‑region cloud deployment.
Mark Hashimoto
Senior Director of Engineering