Case Study: Perform Media achieves a graph-powered single customer view and increased monetization with Neo4j

A Graph-Powered Single Customer View Improves Data Monetization

Perform Media, a division of Perform Group that operates sports brands like Goal (serving over 60 million users monthly), faced fragmented customer data across more than 10 platforms. Siloed accounts, replicated and incomplete records, and inconsistent formats made it hard to identify the same user across touchpoints and to gain real-time, cross-brand customer insights.

Partnering with Marionete, Perform Media consolidated and cleansed data into a Neo4j graph database to build a single customer 360 view, mapping relationships and continuously ingesting ETL feeds. The graph-powered profile enabled better customer support and recommendations, more targeted advertising for partners, improved segmentation and personalization, and increased yield and data monetization across the business.

Perform Media

Florian Diederichsen

Chief Technical Officer