Case Study: VIPRE achieves greater cybersecurity brand awareness with Neo PR

VIPRE boosts coverage 71% with Neo PR

VIPRE, a leading provider of cybersecurity solutions, sought to establish itself as a thought leader within the competitive cybersecurity industry and convey its messaging to a global audience. The company partnered with the vendor Neo PR to launch a PR campaign that would react quickly to security news and increase recognition.

Neo PR implemented a strategy focused on delivering thought leadership content and reacting to breaking cybersecurity news. This resulted in high volumes of media coverage, including a 71% year-on-year increase in coverage across a three-month period. The campaign led to a significant rise in sales enquiries and increased global recognition for VIPRE, with results exceeding their initial expectations.

VIPRE