Case Study: Joloda Hydraroll boosts AI visibility and SEO with Neo PR

Joloda Hydraroll boosts AI visibility after 50% traffic drop with Neo PR

Joloda Hydraroll, a manufacturer of loading and unloading solutions, faced a significant challenge as AI-led search and zero-click behavior caused their website traffic to drop by 50%, reducing lead generation opportunities. To combat this, they partnered with vendor Neo PR to enhance their digital marketing strategy, focusing on building AI visibility and authority through modern PR.

Neo PR implemented a comprehensive PR strategy that included securing trade media coverage, developing thought leadership content, and producing case studies with proven results. This approach built high-quality backlinks and third-party validation, directly feeding into Google's E-E-A-T framework. As a result, Joloda Hydraroll began to surface more frequently in AI-generated responses for high-intent search terms, leading to better-qualified website traffic and an increased likelihood of conversion.

Joloda Hydraroll