Nelson Schmidt, Inc.
27 Case Studies
Case Study: Wisconsin Economic Development Corporation attracts transitioning service members with Nelson Schmidt, Inc.'s audience connection campaign
A Nelson Schmidt, Inc. Case Study
Wisconsin Economic Development Corporation earns 971 leads with Nelson Schmidt, Inc.
The Wisconsin Economic Development Corporation (WEDC) faced the significant challenge of finding talented employees in a thriving economy. They turned to the vendor Nelson Schmidt for a solution to attract a capable and experienced workforce.
Nelson Schmidt implemented a campaign targeting United States military service members transitioning to civilian life. The solution spanned digital, social, print, and experiential media, emotionally connecting military life to a new life in Wisconsin. This effort by Nelson Schmidt generated significant results, including a two-page story in USA Today and 971 leads from active-duty soldiers, military spouses, and veterans.
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