Case Study: Wisconsin Economic Development Corporation boosts engagement and conversions with Nelson Schmidt, Inc.'s new website

Wisconsin Economic Development Corporation drives 48% conversions with Nelson Schmidt, Inc.

The Wisconsin Economic Development Corporation (WEDC) faced the challenge of attracting out-of-state talent to Wisconsin to solve workforce shortages for local businesses. To reach this expanded audience, they partnered with vendor Nelson Schmidt to build a new, highly engaging website from scratch.

Nelson Schmidt implemented a new website featuring manageable user flows, engaging content, and strategic conversion tools like "Find a Home" and "Find a Career." The solution was highly successful, attracting 156,000 unique visitors in its first two months and achieving an astounding 48% combined conversion rate on its most important tools.

Wisconsin Economic Development Corporation