Case Study: REV Group unifies content management across 26 brands with Nelson Schmidt, Inc.

Rev Group unifies 26 brand sites with Nelson Schmidt, Inc.

REV Group, a world leader in specialty vehicle manufacturing, faced the challenge of managing a disparate portfolio of websites for its 26 brands, which were all on different proprietary platforms. Nelson Schmidt worked with them to develop a centralized content management solution that balanced global control with local brand autonomy.

The solution implemented by Nelson Schmidt utilized individual WordPress installations for each brand, connected to a global headless CMS. They created over 70 configurable components and a custom plugin for seamless content syndication. This approach won over initially reluctant brand managers and led to much higher levels of conversion on the brand websites.

Rev Group