Case Study: Pentair helps channel partners become water subject matter experts with Nelson Schmidt, Inc.

Pentair enables channel experts with Nelson Schmidt to sell 100+ pages of products

Pentair, a company with over 85 years of expertise in foodservice water quality, faced the challenge that their channel partners lacked the knowledge to effectively communicate the importance of water filtration. Many foodservice professionals did not understand how water impurities impact equipment and product quality, making it difficult to sell Pentair's solutions.

The vendor Nelson Schmidt, Inc. developed a comprehensive sales enablement program to educate the channel. They created over 10 easy-to-use materials, including educational content, in-person selling aids, and leave-behinds, which positioned dealers as subject matter experts. This solution from Nelson Schmidt, Inc. empowered the channel to confidently sell from Pentair's extensive catalog, simplifying a complex sales process.

Pentair