Case Study: McKesson shifts healthcare IT messaging to the C-suite with Nelson Schmidt

McKesson drives 68 qualified C-suite leads with Nelson Schmidt, Inc.

McKesson, a healthcare company, was evolving from a medical imaging technology vendor to an enterprise solutions provider and needed to shift its marketing focus from end-users to the C-suite. To elevate its brand, McKesson partnered with the vendor Nelson Schmidt to create a new campaign that would reposition the company as an image connectivity and solutions partner.

Nelson Schmidt implemented the "Together for Better Health" campaign, which used intelligent messaging and striking visuals, including original artwork representing key systems. This included a major presence at the RSNA tradeshow with a redesigned booth. The solution delivered measurable results: the booth hosted 345 live demonstrations and generated 68 qualified C-suite leads, significantly increasing traffic and engagement for McKesson.

McKesson