Case Study: Maytag Commercial Laundry achieves global distributor recruitment with Nelson Schmidt, Inc.

Maytag Commercial Laundry wins 2 media placements and attracts 7 APAC distributors with Nelson Schmidt, Inc.

Maytag Commercial Laundry sought to recruit new distributors in the fast-growing APAC commercial laundry market. The vendor, Nelson Schmidt, Inc., was tasked with developing an efficient global public relations plan to support this recruitment effort.

Nelson Schmidt, Inc. capitalized on a distributor's grand opening event in Jakarta, Indonesia, inviting prospective distributors and international trade media. Their solution included managing the event through their global agency network and creating region-specific marketing content. The results included nearly 10% media coverage in key publications and attendance from seven priority prospective distributors across the APAC region.

Maytag Commercial Laundry